Comparing Traditional and Digital Billboards

Nov 12, 14 Comparing Traditional and Digital Billboards

You pass them on your way to work, running errands or while riding along the freeway. Massive, colorful and clever, billboards are forms of advertisement meant to attract attention. Billboards are meant to be captivating enough to pull your eyes away from the road for a second, but not so eye catching that you swerve into another driver’s lane. Though traditional billboards are still popular, the move to digitally engineered LED billboards is seeing a steady increase.

 

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How to Upgrade Your Home to LED Lighting

Nov 10, 14 How to Upgrade Your Home to LED Lighting

It’s finally time.  After weeks of thinking it over, you’ve decided to switch from incandescent to LED lighting for your home.  You want to save on your electric bills and get more out of your hard-earned paycheck, but even with newer and cheaper LEDs, they are still more expensive than incandescent bulbs.  How can you be sure you’re getting the best in upgrade costs?  I recently went through my own home and replaced all of the lights (minus the fridge light) with LEDs and it has been well worth it.  Let’s take a look at where to start and how to finally make the switch to LED lighting. 

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How to Light your Jewelry Display

Nov 05, 14 How to Light your Jewelry Display

Blue diamond engagement rings should speak for themselves. So should the other gorgeous jewels inside the cases across your shop. Yet even with unique hand cut diamonds and superb pricing, your merchandise still has to leave a ‘sparkle’ in the customers’ eyes. The most common sentence uttered in a jewelry store? “It just doesn’t shine enough.”

One of the biggest attractions when visiting a jewelry store is seeing the dazzle of the diamonds. Without that dazzle, no matter how lovely or interesting the jewels being sold are, individuals are not as attracted to the merchandise. Lighting plays an especially crucial role when discussing the “four C’s” of diamonds, which are clarity, cut, color and carat. For each of these qualities to be seen properly, diamonds must be placed in the proper lighting. Lighting in the store and inside of display cases should complement diamonds , and  entice buyers.

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Lighting Tips for Home Photography

Oct 27, 14 Lighting Tips for Home Photography

Photography is a very difficult and competitive field, but it’s possible to improve your own home pictures with a little training and some clever lighting techniques.  “A trick of the light” is more than just an excuse; proper application of soft light, hard light, shadows, and positions can bring your home photography to life.  Be warned, once you improve your own pictures, you’ll be handed the camera at every event with friends and family.

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Fluorescent Lights and Headaches

Oct 22, 14 Fluorescent Lights and Headaches

Thrashing pain meets you at the forefront of your temples, and suddenly it feels like someone has continually slammed your head against concrete. It’s a migraine and the culprit can sometimes be fluorescent lighting. But what can you do? Your office is filled with fluorescent lights and that old computer you use at home isn’t helping the situation. Luckily, there are solutions to your problem, but first, let’s figure out what’s really going on with that head of yours.

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